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| Artigos-->Química Net Boletim Digest # 192 -- 11/09/2002 - 02:46 (Cristiana de Barcellos Passinato) |
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There are 2 messages in this issue.
Topics in this digest:
1. ENC: Evento Sexta-Feira 13 * (PALESTRA sobre PNL)
From: "Cris Passinato"
2. ENC: Trading Alert: Decorize Inc (DCZ)
From: "Cris Passinato"
________________________________________________________________________
________________________________________________________________________
Message: 1
Date: Sat, 7 Sep 2002 13:12:08 -0300
From: "Cris Passinato"
Subject: ENC: Evento Sexta-Feira 13 * (PALESTRA sobre PNL)
-----Mensagem original-----
De: Marcos Linhares Gatti [mailto:marcosgatti@openlink.com.br]
Enviada em: Sábado, 7 de Setembro de 2002 12:45
Para: Marcos Linhares Gatti
Assunto: Evento Sexta-Feira 13 * (PALESTRA sobre PNL)
u Qualidade & Inovação em Comunicação e Relacionamentos Intra e
Interpessoais com PNL t
Prof. Marcos Gatti
Doutorando em Psicologia Social (UERJ)
Mestre em Psicologia Cognitiva, Social e da Personalidade (UFRJ)
Psicólogo CRP 0516990 (UERJ)
Professor universitário (ISE LA SALLE e Faculdades Paraíso)
Será um encontro descontraído, com muitas historinhas e orientação
dinâmica voltadas para o Desenvolvimento pessoal e profissional através da
Programação Neurolingüística (P.N.L.), compartilhando a Visão de sua origem,
seus conceitos e aplicações, pressupostos atitudinais e dicas práticas para
o aprimoramento das competências e habilidades humano-sociais.
5 Palestra na Sexta-feira, 13 de Setembro, às 19h:30min, no ISE LA SALLE
9 Endereço: Paulo Cezar 217 ou Gastão Gonçalves 79. Santa Rosa, Niterói
(RJ).
Meu cordial abraço,
Prof. Marcos Gatti -Doutorando em Psicologia Social
************************************************************
RJ * 96513651 *e-mail: marcosgatti@openlink.com.br
************************************************************
Visite o Site http://home.openlink.com.br/marcosgatti/
*************************************************************
* * * * * * * * * * * * * * ICQ (UIN) 62719605 * * * * * * * * * * * * * *
:o)
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Message: 2
Date: Sat, 7 Sep 2002 17:33:02 -0300
From: "Cris Passinato"
Subject: ENC: Trading Alert: Decorize Inc (DCZ)
-----Mensagem original-----
De: bounce-smallcapdigest-1620253@lyris.smallcapnetwork.net
[mailto:bounce-smallcapdigest-1620253@lyris.smallcapnetwork.net]Em nome de
SmallCap
Enviada em: Sábado, 7 de Setembro de 2002 15:54
Para: crispassinato@infolink.com.br
Assunto: Trading Alert: Decorize Inc (DCZ)
If you are reading this message in plaintext or if you have an AOL address
you must click on this link:
http://www.smallcapnetwork.net/archive/listserv/20020907-1.html and wait for
a web page to automatically open up to properly read this newsletter.
Dow Jones 8,427.20 +143.50 2:56 pm EST, Sat., Sept 7, 2002
NASDAQ 1,295.30 +44.30 For info, visit
www.smallcapnetwork.net .
S & P 500 893.92 +14.77 To be removed, please click here .
Russell 2000 391.57 +10.51 VOLUME 02: ISSUE 62
Trading Alert: Decorize Inc (DCZ)
Dell Computer s (DELL) Initial Public Offering (IPO) was on
June 22, 1988, at $8.50 per share (approximately $0.09/share today, on a
split adjusted basis). Despite the carnage in technology, Dell is still up
over 9345% since its IPO and over 1108% from when the company was added to
the S & P 500 on September 6, 1996. According to the S & P, Dell was the
best performing stock of the S&P 500 for the decade of the 1990s.
The reason for Dell s success is due to its unique
direct-to-customer business model which has effectively pushed its
competitors out of the industry. If the business model is so successful
then why haven t other companies played copy cat? In the PC industry it is
already too late to catch up with Dell. However, the SmallCap Digest has
found a company that has been successfully implementing the
direct-to-customer business model in the home furnishings industry.
Decorize Inc (DCZ) has been on a tear, growing revenues from
$711,202 in the nine months ending in March 31st, 2001 to $9,370,387 in the
same period for 2002. That is an increase of over 1217%, which forced us to
check our numbers quite a few times to make sure this wasn t an error. For
fiscal year 2002, Decorize is expected to report revenues of $14 million and
next year the company could see $20-$25 million based on conservative
estimates. Despite the strong corporate performance the company s stock has
been largely ignored by the institutions. However, this shouldn t be the
case in the very near future. There are rumors that a few small cap funds
are taking a serious look at adding Decorize to their portfolios.
We feel that based on Decorize s business model and corporate
performance the funds will take positions in the company. In our past two
editions we explained how September is housing cleaning time for many of the
funds and subsequently new companies are added to their portfolios. Whether
or not they will purchase shares in the company only the fund managers know.
However, in a thinly traded stock such as Decorize, a large purchase by a
fund would move the shares up significantly.
Our price target for Decorize is $3.25 per share which would
represent a gain of over 70% from Friday s closing price of $1.90 per share.
A stop loss should be set between $1.60-$1.75 per share depending on your
risk tolerance.
Why has this company been so successful? The biggest reason
is its business model which in many ways mimics that of Dell Computer.
Decorize makes the home furnishing industry more effective thus eliminating
the non-value added costs that have traditionally plagued the industry. The
company strips away layers of handling and storage steps to deliver products
directly from the Far East to the doors of retailers, at substantial cost
savings. Decorize has served more than 2,000 small and large retail
accounts, including national brand names Dillard s, Rooms To Go and Sears --
The Great Indoors.
The growth in housing has also helped fuel Decorize s growth.
Take a look below at a chart of housing starts and permits. The new numbers
of homes being built as well as existing homes all need furniture. Whether
there really is a housing bubble or not the bottom line is that there are
more homeowners today than ever. Will these homeowners purchase furniture
for their houses? Decorize s business model allows them to undercut the
competition on price while maintaining the quality and service that
customers expect. Thus, if homeowners decrease the amount of money they
spend on furniture it would drive more sales to Decorize as the large
retailers cut back on the amount of over priced furniture they buy and move
towards value.
Decorize has so far been ignored but that is about to change.
At Friday s close of $1.90 per share, Decorize is valued at approximately
$19.8 million dollars. That is a little less than what calendar year 2002
sales are going to be. This is also on the cusp of the company reporting
its first quarter of operating profit which is ending September 30, 2002.
Decorize s business model is structured as such that once operating profit
is achieved, incremental sales fall to the bottom line. This means if the
company will be highly profitable if it can increase sales from the current
levels.
As with any investment there is always risk. This newsletter
is our opinion only, and not a solicitation to buy this stock. The track
record on our previous alerts can be obtained by clicking here.
D I S C L A I M E R :
The SmallCap Digest is an independent electronic publication
committed to providing our readers with factual information on selected
publicly traded companies. SmallCap Digest is not a registered investment
advisor or broker-dealer. All companies are chosen on the basis of certain
financial analysis and other pertinent criteria with a view toward
maximizing the upside potential for investors while minimizing the downside
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accepts compensation from third party consultants and/or companies which it
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Click Here to view our compensation on every company we have
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Exchange Commission ("SEC") at http://www.sec.gov and/or the National
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Internet Stock Fraud, which can be found at
http://www.sec.gov/consumer/cyberfr.htm . Readers can review all public
filings by companies at the SEC s EDGAR page. The NASD has published
information on how to invest carefully at its web site.
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